Sunday, December 18, 2011

In Love and Football Everything is Valid

Football as in soccer, for any American reader :-).

I just read that Nike designed special shoes for Cristiano Ronaldo to confuse his oponents.


From FutureSport:
Ronaldo's new Nike CR Mercurial Vapor Superfly III creates the illusion that Ronaldo is about to turn in one direction, when actually his feet are about to move a different way.
Pretty crazy, no?

Chicken or egg question: was Ronaldo losing his touch that much that they had to create this special shoes for him? or, did they design this cool shoes and just picked a popular handsome (i.e. marketable) guy to use them? The answer might be found in this paragraph from the same article:

Ronaldo was heavily involved in the process and Caine flew to Madrid on three separate occasions with different prototypes for his examination. Despite the player’s reputation as a fashion icon, his primary concern was not about pure looks, but about how the shoe could positively impact his game.

Anything to try to reach Messi as the best player of the year (again).

(via kottke.org)

No comments: